People who "do YouTube" as a living are aware of the content that's out there. Start with the smaller YouTubers / Streamers. Don't batch email with the recipients in "bcc:" because people know that's what's happening. And for the love of any and all gods, if you need to email to a list, don't email to the whole list in the "to:" field. Even if some of it is copy pasted, at least write their name and why you think they might like your game. Make your emails out to an actual person. Word spreads in their community just like it does in game dev! Think before you send. If you send your game to people who would definitely not play it, you're being spammy and people don't like that. Why would we approach either of them to talk about Ultimate Chicken Horse? Well, actually, the one on the right is Ali-A and is more of a variety streamer, and we would look into what kind of stuff he plays before sending the game / our pitch. Approach only those who might actually play your game.Ībove are two YouTubers, one of whom only plays Clash of Clans and the other who is playing Call of Duty. For today however, we'll keep it more general and talk about how we actually reached those people.īefore we break it down, I'd like to debunk a quick assumption: we didn't get those videos from direct contact with these content creators, because we've never actually had that contact. Someday, hopefully soon, we'll do a proper write-up about the direct effect those videos have on sales. What I wanted to write about today is how we went about getting videos from some of the biggest names on YouTube (Pewdiepie, Markiplier, JackSepticEye, SeaNanners, etc.). Content creators in this case refers to people recording gameplay videos on YouTube, playing the game on Twitch, etc. Here at Clever Endeavour Games, for our recently launched title Ultimate Chicken Horse, we depend highly on content creators to help spread the word about our game.
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